by Ekaterina Walter | Oct 1, 2014 | Social Media
To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated,...
by Ekaterina Walter | Sep 27, 2014 | Social Media
With the rise of social media, blogging, image-sharing and the 24/7 access to the online sphere, consumers are filling the internet with information about brands and product experiences. The opinions of users have now become so important for customers that according...
by Ekaterina Walter | Sep 25, 2014 | Social Media
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. White papers and complex technical brochures just don’t share well on social media, so how are you going to get your message...
by Ekaterina Walter | Sep 23, 2014 | Social Media
Transformation isn’t easy. It requires changing not only people’s minds, but their hearts as well. Not a simple task. But in a history of mankind there were plenty of inspiring examples of people who brought forth transformative change. Facing plenty of negativity,...
by Ekaterina Walter | Aug 5, 2014 | Social Media
On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new...
by Ekaterina Walter | Aug 2, 2014 | Social Media
New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were...
