by Ekaterina Walter | Oct 20, 2014 | Social Media
Google’s new London office is due to open in 2016 – and the internet is already buzzing about what looks like one of the most VIP workspaces in the world. Mashable reports that it will have an open-air swimming pool, an indoor football pitch, a climbing wall and a...
by Ekaterina Walter | Oct 16, 2014 | Social Media
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company...
by Ekaterina Walter | Oct 14, 2014 | Social Media
I was backstage in Bucharest, Romania, after my keynote at a large tech conference discussing the challenges of building the culture of excellence with a few fellow speakers, when one of them proposed simply: “Highly suggest adding a Don Draper clause to your employee...
by Ekaterina Walter | Oct 9, 2014 | Social Media
We are all builders. We are all innovators. I refuse to think otherwise. When we grow up we are taught that innovation is something special. To be an entrepreneur, you somehow have to be different. Being an entrepreneur and an innovator, they say, requires a...
by Ekaterina Walter | Oct 7, 2014 | Social Media
With the vast amounts of data about your customers available to you thanks to today’s technology, and the multiple ways of reaching out to them, there’s no excuse any more for not going that extra mile. Brands are able to anticipate buying habits, respond in real time...
by Ekaterina Walter | Oct 3, 2014 | Social Media
Let’s face it: business can be tough, especially when you’re selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do. Pinterest is a great way of doing exactly that. Essentially, it’s...
