by Ekaterina Walter | Dec 19, 2014 | Social Media
Winter holiday spending is crucial for retailers, bringing in more than $600 billion in sales revenue in the 2013 season. In order to meet these numbers, retailers pull out all the stops when it comes to holiday marketing. Each brand pools their resources to create...
by Ekaterina Walter | Dec 11, 2014 | Social Media
Feedback is one of the most vital stepping stones of our journey to success. Yet, in our minds, the word “feedback” carries a negative connotation. The reason is because most of our experiences with it focus around criticism rather than positive/reinforcing feedback...
by Ekaterina Walter | Dec 1, 2014 | Social Media
What do you do when your company grows at a rapid pace and it becomes harder to induct your employees into the fabric of your company that is your culture? Well, you might consider assassinating them, for one. No, not “for real life”, as my 5-year old daughter would...
by Ekaterina Walter | Nov 25, 2014 | Social Media
While large corporations have locked on to the power of content to generate leads and exposure, SMBs are still struggling to understand why and how content can help their business succeed. Many owner-operators produce their own content, and if you’re not an...
by Ekaterina Walter | Nov 19, 2014 | Social Media
Roger Staubach once said: “There are no traffic jams along the extra mile.” It continues to amaze me that the sentiment still rings true in the consumer-empowered age. Why is it that almost every time we hang up the phone with a customer service rep, we feel flat?...
by Ekaterina Walter | Nov 17, 2014 | Social Media
Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. We listen on the web. We entertain on social. We crank out a ton...
