by Ekaterina Walter | Jan 1, 2016 | Social Media
It is a new year. It is a time for resolutions. We want to lose weight. We want to visit a new country. We want a shot at a new job. But it seems a lot of times in our resolutions we ignore the obvious, something that we might think we are good at, but something we...
by Ekaterina Walter | Dec 18, 2015 | Social Media
I work hard. I love what I do. I’ve been in the tech industry most of my career and it is fast-paced and ever-changing. It is especially true in the start-up world, which I have been a part of for almost two years now, after leaving the corporate world behind. I also...
by Ekaterina Walter | Dec 16, 2015 | Social Media
Whenever I have to call a company’s 1-800 number, I set aside at least an hour. I also set aside a lot of patience. Between being on hold, getting re-routed, and the occasional dropped call… an hour might even be cutting it close. As a customer, I dislike customer...
by Ekaterina Walter | Dec 9, 2015 | Social Media
You’ve probably noticed that it’s becoming rather difficult to make your content stand out from the digital noise. You know this because you’re watching your engagement numbers and you know they’ve been a little funky lately. If you’re...
by Ekaterina Walter | Nov 25, 2015 | Social Media
I will never forget it. The story that my friend told me about her daughter who came to her crying, disappointed after she found out that Santa Claus is not real. She Googled it, she said. It’s inevitable, you might say. They’ll find out eventually. That is true. But...
by Ekaterina Walter | Nov 22, 2015 | Social Media
Being a marketer is tough. There’s are whole industries designed to ignore you. You strategically run a commercial during the finale of a widely popular show – only to have your audience DVR it. You run a radio spot during rush hour – hoping to catch people during...
