by Ekaterina Walter | Mar 24, 2010 | Social Media
In my previous post I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) – about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO...
by Ekaterina Walter | Mar 18, 2010 | Social Media
At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7...
by Ekaterina Walter | Mar 16, 2010 | Social Media
Yesterday I finally had a pleasure of hearing one of Emanuel Rosen’s talks on Buzz Marketing and had a chance to chat with him afterwards. Below is a quick summary of my key takeaways as well as some of my thoughts. 10 year ago we thought that this is how marketing...
by Ekaterina Walter | Mar 14, 2010 | Social Media
You would think engaging your fans on Facebook is easy. You post your updates on your company’s fan page wall – what can be easier? I mean, they see it, right? Well, that’s just it – not necessarily. Take a look at the webinar I did recently on how to create your fan...
by Ekaterina Walter | Mar 13, 2010 | Social Media
I was interviewed recently by Jeffrey Bunch. Wanted to share with you his great post. Inside Intel’s Social Media efforts, new Interactive Facebook Directory Let me know your thoughts…
by Ekaterina Walter | Mar 13, 2010 | Social Media
Hello. And welcome to my blog. The time has come for me to put my thoughts and experiences “on paper” and I am excited that you are sharing in my journey! My blog is about social media, marketing, personal connections and other musings about work, life and family. I...
