by Ekaterina Walter | Dec 13, 2010 | Social Media
“Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”– my...
by Ekaterina Walter | Dec 8, 2010 | Social Media
In his recent report Career Path of the Social Media Strategist Jeremiah Owyang outlinedthe challenges social strategists face with: Lack of education about social media across the company Providing ROI is difficult beyond the engagement metrics Serving the entire...
by Ekaterina Walter | Dec 6, 2010 | Social Media
“The universe is made of stories, not of atoms.” Muriel Rukeyser, poet While at the WOMMA Summit, I’ve attended a keynote presented by Kitchen Sisters (Davia Nelson and Nikki Silva). Kitchen Sisters are masters of storytelling. They have talked to us about the art of...
by Ekaterina Walter | Dec 4, 2010 | Social Media
Recently I attended and spoke at WOMMA Summit 2010 (Word of Mouth Marketing Association). Tops down and without the doubt one of the BEST social media events I’ve been to (and I have been to lots of them). Next year if you are deciding which events to prioritize, I...
by Ekaterina Walter | Oct 8, 2010 | Social Media
In his book “Engage” Brian Solis talks about how savvy businesses use Twitter. 1. Special Offers We live in the society that is as distracted as it is informed. The trick here is to consisely introduce the value up front. If the offer is compelling and affiliated with...
by Ekaterina Walter | Oct 6, 2010 | Social Media
Twitter has been hard at work recently in finding different ways of earning advertising money and the latest attempt comes in the form of Promoted Accounts. Already, the site offered visibility to brands through Promoted Trends and Promoted Tweets, and now promoted...
