by Ekaterina Walter | Apr 6, 2011 | Social Media
This year I had an honor to be among speakers at Marketing 2.0 Conference (#M2C) in Paris. I would like to share the pearls of wisdom from the best minds in social media and digital marketing with you, so I compiled the quick list of the best quotes. Nils Andres,...
by Ekaterina Walter | Mar 31, 2011 | Social Media
It is no secret that Facebook is one of the most attractive platforms for brands to have presence on. It has vast reach – out of 1.6 billion Internet users in the world, Facebook’s users comprise a third of those. Over half of them log in daily and spend almost an...
by Ekaterina Walter | Mar 27, 2011 | Social Media
Want to get exclusive content on our brand Facebook page? ‘Like’ us! Want to participate in our fun new contest? ‘Like’ us! Want to take advantage of the discount? ‘Like’ us! This is the new hot tactic utilized by marketers nowadays to get their fan count up. They are...
by Ekaterina Walter | Jan 9, 2011 | Social Media
Whether it’s a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, none of the brands are immune from people freely speaking their mind and bringing that dialogue to brands’ Facebook pages. There is a natural fear of...
by Ekaterina Walter | Dec 28, 2010 | Social Media
Originally published in Fast Company Location-based social networks are the current darling of social media. They are getting a lot of media attention and a lot of businesses, large and small, are experimenting with incorporating these services into their marketing...
by Ekaterina Walter | Dec 20, 2010 | Social Media
Last month I have attended (and participated in) the Future of Marketing virtual conference. Format: 60 speakers in 60 minutes. Key takeaways from the conference are below (please note that some of the statements below are paraphrased): Brands need to start looking at...
