by Ekaterina Walter | Jan 6, 2012 | Social Media
On January 25th 2011 the world was stunned by the pictures and videos flooding out of Egypt as tens of thousands of anti-government protestors took to the streets in a ‘Day of Rage’ in protest over President Mubarak’s 30-year rule. Pro-democracy sympathizers across...
by Ekaterina Walter | Jan 5, 2012 | Social Media
These days almost every event, whether it is a conference, expo, or more informal gathering of attendees, will use some form of social media to stay in touch and offer updates to attendees. Some events, however, are grasping the full potential of social media as a way...
by Ekaterina Walter | Jan 4, 2012 | Social Media
For many non-profit organizations, finding low-cost solutions to marketing and fund raising is paramount, and social media has been able to offer many solutions to existing problems, as well as offering some innovative new ways of interacting with supporters. Here are...
by Ekaterina Walter | Nov 27, 2011 | Social Media
Today I spoke at TEDx and shared my experiences as an immigrant. I shared my American Dream. It has always been odd to me that some people who were born in the US laugh when I use the expression “American dream”, as though it is antiquated or fictitious. But to me,...
by Ekaterina Walter | Nov 10, 2011 | Social Media
For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg. But for some CEOs, social media has enabled them to...
by Ekaterina Walter | Apr 21, 2011 | Social Media
Creating connections with customers and ultimately building long-term relationships with them through the two-way dialog should be the goal of any business. Social Media helps brands do just that. Done right, social media can be a powerful tool in building social...
