by Ekaterina Walter | Jul 17, 2012 | Social Media
Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the...
by Ekaterina Walter | Jul 15, 2012 | Social Media
Originally published in Examiner Pinterest – the visual-based social bookmarking site where users “Pin” pictures they find on the web – has become the new darling of the social sharing sphere. CNN called Pinterest “2012’s hottest website”, after unique visitors to the...
by Ekaterina Walter | Jul 13, 2012 | Social Media
Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we...
by Ekaterina Walter | Jan 11, 2012 | Social Media
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to...
by Ekaterina Walter | Jan 9, 2012 | Social Media
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly,...
by Ekaterina Walter | Jan 7, 2012 | Social Media
Originally published in Mashable Online presentation website Slideshare is an important business network which ranks in the top 150 sites on the web, with 60 million monthly viewers, and 3 billion page views a month. Users upload presentations, Word and PDF files, tag...
