by Ekaterina Walter | Jan 8, 2013 | Social Media
Originally published in SocialFish When it comes to community building, social media offers a whole wealth of methods of connecting with existing and new audiences. The ability to easily share images means your message can reach a wider audience, as well as giving...
by Ekaterina Walter | Jan 7, 2013 | Social Media
Originally published in Fast Company Advertising and marketing are changing and more than ever. And it is the customers who are pulling the strings. The Internet has given customers ever-increasing powers to research, compare and review brands, enabling both good and...
by Ekaterina Walter | Jan 4, 2013 | Social Media
Guest Post by Richard McMunn The job market is becoming ever more competitive and challenging. The financial crisis that has hit countries all over the world, has led to an increase in unemployment and a squeeze on the labor market as a whole. This means that if you...
by Ekaterina Walter | Dec 14, 2012 | Social Media
Guest post by Jim Belosic, CEO of ShortStack in response to my earlier Fast Company post I recently read Ekaterina’s interesting Fast Company piece about the number of people who hide or block Facebook content even if they “Like” the brand or business. As the CEO of a...
by Ekaterina Walter | Nov 26, 2012 | Social Media
Originally published in Fast Company Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80% of the site’s users, and with women responsible for around 85% of all consumer...
by Ekaterina Walter | Jul 19, 2012 | Social Media
Originally published in Mashable Daily deal sites have become incredibly popular, at least with consumers. But many businesses are pulling back from Groupon, LivingSocial and the like. As early as 2010, researcher Utpal Dholakia found that about a third of Groupon...
