by Ekaterina Walter | Jan 26, 2013 | Social Media
Mark Zuckerberg is one of the most interesting and debated people of our generation. He started Facebook at 19 and, even though people called him baby-faced and inexperienced, he proceeded to build a multi-billion dollar empire in his early twenties. Facebook going...
by Ekaterina Walter | Jan 14, 2013 | Social Media
As marketers we talk a lot about real-time response and true social agility. But very few brands were able to master the art. So is agile marketing a myth? A lot of brands are struggling with agility in marketing: thinking on their feet, coming up with original and...
by Ekaterina Walter | Jan 12, 2013 | Social Media
Ok, so I did borrow the title of this post from C.C. Chapman. But who wouldn’t? It is a great title. We are all looking for amazing things to happen in our lives and in his book “Amazing Things Will Happen” C.C. gives us the lessons learned throughout his life on...
by Ekaterina Walter | Jan 11, 2013 | Social Media
According to Trilibis Mobile, a leading mobile web solutions company, since January 2009, global web traffic originated from mobile phones has doubled every year – accounting for 8.5% of global access in January 2012. In the US alone, 69% of mobile users access the...
by Ekaterina Walter | Jan 10, 2013 | Social Media
Social Media sites like Facebook, Instagram and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, business are learning to “show”, not tell, and visual content sites are fueling our desire for beautiful...
by Ekaterina Walter | Jan 9, 2013 | Social Media
Originally published in Fast Company We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a fan page? And have you, as a marketer, ever wondered how many of your fans...