by Ekaterina Walter | Jul 4, 2013 | Social Media
Women are earning, spending, and influencing spending at a greater rate than ever before. Women account for$7 trillion in consumer and business spending in the United States, and over the next decade they will controltwo thirds of consumer wealth. Women make or...
by Ekaterina Walter | Jul 2, 2013 | Social Media
There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two groups of people, and the benefits of using each...
by Ekaterina Walter | Jun 28, 2013 | Social Media
In my conversations with women and men of all walks of life, ages, and backgrounds I notice that people are divided into two camps when it comes to gender communication: One believes that men and women inherently communicate differently and hence need to be treated...
by Ekaterina Walter | Jun 27, 2013 | Social Media
Typing #hashtags into status updates on Facebook is popular with users, but nothing happens when you click on it – adding one is a kind of social media in-joke that parodies the hashtag’s ubiquity on Twitter, Tumblr, Instagram, Flickr, Google+ and other networks....
by Ekaterina Walter | Jun 25, 2013 | Social Media
Culture’s Impact on Social Marketing Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph. For example, if...
by Ekaterina Walter | Jun 19, 2013 | Social Media
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your...
