by Ekaterina Walter | Jul 29, 2013 | Social Media
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each. Influencers are people...
by Ekaterina Walter | Jul 26, 2013 | Social Media
Overall, the statistics point in just one direction: blogging is dying. A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media...
by Ekaterina Walter | Jul 24, 2013 | Social Media
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online. In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling...
by Ekaterina Walter | Jul 22, 2013 | Social Media
Brand advocates are the new window display in your marketing tool box. In an age where advertising is becoming ever more fragmented, having the right advocates on board is essential for reaching your customers, as well as getting your message out to new audiences....
by Ekaterina Walter | Jul 11, 2013 | Social Media
We all know the grim facts about female leadership. Women make up half of the U.S. workforce but represent only 25 percent of the technology industry; they lead only eight percent of technology start-ups. (source) Women fill less than 15 percent of executive officer...
by Ekaterina Walter | Jul 9, 2013 | Social Media
Fans will invest in your brand if they feel that your brand is investing in them. Click To Tweet The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer...
