by Ekaterina Walter | Sep 13, 2013 | Social Media
No success has ever been achieved without trials and tribulations. No leader has every grown without making mistakes. And no team has ever created something amazing without a healthy confrontation. No matter what you do, there will always be something that goes wrong,...
by Ekaterina Walter | Sep 11, 2013 | Social Media
Everywhere you turn at the moment there is another article about Pinterest. The image-sharing network only launched in March 2010, but by August 2011 it had already made it ontoTime Magazine’s ’50 Best Websites for 2011’ list. By February 2012 the site boasted 11...
by Ekaterina Walter | Sep 9, 2013 | Social Media
What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. For many successful companies, it’s their ability to tell the story of their brand. When they are able to use their story to connect...
by Ekaterina Walter | Sep 6, 2013 | Social Media
The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level...
by Ekaterina Walter | Sep 4, 2013 | Social Media
It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and happy words. When something doesn’t go the way we...
by Ekaterina Walter | Aug 30, 2013 | Social Media
Surely in the Twenty-First century we don’t need a post about how to market to women, do we? According to a recent report by She-conomy, women account for 85% of all consumer purchases including everything from autos to health care, and spend about $5 trillion...
