by Ekaterina Walter | Sep 27, 2013 | Social Media
If we take a look at some of the most prominent female leaders – Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group; Maria Eitel, CEO of the Nike Foundation; Sheryl Sandberg, COO of Facebook; Hilary Clinton, US Secretary of...
by Ekaterina Walter | Sep 25, 2013 | Social Media
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way...
by Ekaterina Walter | Sep 23, 2013 | Social Media
The world is changing at an alarming pace – new technology, deregulated global markets, the increasingly social nature of interactions, and the shifting demographics of many high-powered industries. Businesses, families, and society in general need leaders to help...
by Ekaterina Walter | Sep 20, 2013 | Social Media
As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach customers. Viral videos showing cats playing pianos and laughing babies could easily be overlooked as an internet quirk, but sharing them online with friends...
by Ekaterina Walter | Sep 18, 2013 | Social Media
Big changes are on the way for how brands interact with customers on Facebook, following the announcement of the social media giant’s new Graph Search. The search facility will be different from Google’s in that it is internally-focused, so each user will see search...
by Ekaterina Walter | Sep 16, 2013 | Social Media
Arianna Huffington is often described as authentic, intelligent, and humble female leader. Several weeks ago I’ve had a chance to hear Arianna speak to a large audience at HubSpot’s INBOUND conference, as well as a pleasure of talking to her afterwards, and I can tell...
