by Ekaterina Walter | Nov 19, 2013 | Social Media
There’s a stereotypical concept of who makes a good startup founder: guys in a Californian garage tend to fit the bill, particularly if they’re recent college grads and single. But there are plenty of female startup founders who regularly disprove this stereotype,...
by Ekaterina Walter | Nov 18, 2013 | Social Media
It’s undeniable that the right mentor will greatly improve a woman’s prospect, particularly in technology. But it is difficult to find a mentor, let alone to find the right one. Part of the problem is that many women don’t think to seek out a mentor, another – to...
by Ekaterina Walter | Nov 15, 2013 | Social Media
Every report that states that ‘blogging is dead’ is jumped on with a certain amount of glee: everyone loves success stories about new platforms generating leads, increasing sales and driving traffic. But the picture isn’t as simple as that, and businesses that jump on...
by Ekaterina Walter | Nov 13, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Nov 12, 2013 | Social Media
Tumblr is a blogging platform with a difference – it allows users to quickly re-blog posts by other users with a click of a button. A Tumblr account is simple to set up, visually appealing, and plugs your business into a platform of millions of users searching for the...
by Ekaterina Walter | Nov 11, 2013 | Social Media
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to...
