by Ekaterina Walter | Jun 7, 2017 | Social Media
It’s that simple. And that complicated. Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites. In my conversations with an investor who was burnt several times in the past by investing in...
by Ekaterina Walter | Apr 17, 2017 | Social Media
If you’re a business looking for global expansion, your eyes should be set on Brazil right now. Not only there is an economical growth potential, Brazil is also a home to a very young population (a large new customer base). Moreover, it is an innately...
by Ekaterina Walter | Mar 1, 2017 | Social Media
Transformation isn’t easy. It requires changing not only people’s minds, but their hearts as well. Not a simple task. But in a history of mankind there were plenty of inspiring examples of people who brought forth transformative change. Facing plenty of negativity,...
by Ekaterina Walter | Feb 5, 2017 | Social Media
“Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based...
by Ekaterina Walter | Jan 14, 2017 | Social Media
Responding to customers across social media channels is table stakes. Most customers expect a response within 60 minutes after mentioning a brand. If you respond quickly, those customers are almost twice as likely to recommend a company afterwards. While many brands...
by Ekaterina Walter | Nov 15, 2016 | Social Media
There’s no denying it: social media has left its mark on the business world. Facebook is a publicly traded company worth $200 billion. YouTube is a media powerhouse, racking in 1 billion subscribers. Even smaller networks like Tumblr and Snapchat make headlines...
