by Ekaterina Walter | Jan 23, 2014 | Social Media
Holidays have always been an important time for brands to engage customers and promote new products. Social media has given companies the opportunity to get creative with their ideas and interact with fans in new ways. Holiday-themed storytelling is a great way of...
by Ekaterina Walter | Jan 21, 2014 | Social Media
It seems that failure tends to be more public than success. Or at least that’s what we perceive it to be. We fret it, we try to avoid it, and we question ourselves every time we have unconventional ideas. But the simple truth is – no great success was ever achieved...
by Ekaterina Walter | Jan 16, 2014 | Social Media
In his book “Start With Why” Simon Sinek says “People don’t buy WHAT you do, they buy WHY you do it.” Finding your “why” before communicating your “what” or your “how” to the world is critical to both business success and your personal growth. If you don’t know your...
by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Jan 7, 2014 | Social Media
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. But when I started writing this post about using humor in marketing...
by Ekaterina Walter | Jan 2, 2014 | Social Media
If, like me, you are looking forward to 2014 and thinking about what you are going to do differently, you are probably writing a whole lot of lists right now. But it’s worth just stopping a moment to look at some of the ways you can change the way you work and live –...
