by Ekaterina Walter | May 8, 2014 | Social Media
As media campaigns become increasingly 360 degree – with Facebook pages, hashtags and digital reach becoming an integral part of so-called ‘traditional’ advertising – brands are looking more to their fans to chime in and tell their stories. User-generated elements of...
by Ekaterina Walter | May 6, 2014 | Social Media
The other day I talked to a CEO of a successful start-up about key ingredients for success. We agreed that leadership is the most important component of building a thriving business. But we found that there is a difference between an average leader and a self-aware or...
by Ekaterina Walter | May 1, 2014 | Social Media
Visual marketing is all about creating buzz through images – so there’s no wonder brands were quick to see the potential in Pinterest, that ultra-hot social media site where photos are center-stage and sharing is second nature to your audience. Pinterest only launched...
by Ekaterina Walter | Apr 29, 2014 | Social Media
Why are some people more successful than others? Why some feel accomplished while others feel like they are stuck in career rut? The answer is – their vocabulary. Though, granted, your vocabulary is heavily dependent on your mentality and the way you see your life,...
by Ekaterina Walter | Apr 24, 2014 | Social Media
Some of the greatest names of the twentieth and twenty-first centuries didn’t find overnight success. Failure has played an integral role in their journeys, and all of these famous names credit their initial failures with providing them with the experiences that led...
by Ekaterina Walter | Apr 22, 2014 | Social Media
On January 31, 2014 Pinterest came out with an updated Acceptable Use Policy and this is going to directly impact how a brand presents itself on Pinterest. Pinterest’s ultimate goal is to make the site a place where users come for inspiration and share their thoughts...
