by Ekaterina Walter | Feb 3, 2019 | Brand Storytelling, Digital Marketing
Oftentimes my friends and colleagues ask me what it takes to produce a great video. In my career I’ve done video vlogging for the companies I’ve worked for, I helped executives produce videos that address the company, I shot promotional videos and trailers for my own...
by Ekaterina Walter | Jan 21, 2019 | Brand Storytelling, Brilliant Marketing, Intrapreneurship, Leadership
Smart. Confident. Courageous. Unique. In one word, Badass. Such are the female characters of the books my daughter loves to read. My daughter and I were going to the library since she was 3 years old (she is now 10). We go almost every week. We read a lot together....
by Ekaterina Walter | Jan 5, 2019 | Brand Storytelling, Brilliant Marketing, Digital Marketing
Have you ever experienced a conflicting but magical response to a piece of brand marketing that thoroughly confuses you as to whether to love or hate what you see before you? If you are scratching your head, thinking “What in the world is she talking about?” then your...
by Ekaterina Walter | Oct 25, 2018 | Brand Storytelling
Yes, you read it right. Adventure. And yes, I know oftentimes it’s the phrase we use to describe our next “job.” In this case, I really mean adventure. And yes, it also happens to be my current role. Over a month ago I joined YPO as Content Director, aka Chief...
