The Laws of Brand Storytelling: Win – and Keep – Your Customers’ Hearts and Minds (2018)
Packed with inspiring brand stories, original strategic frameworks, and useful tips, The Laws of Brand Storytelling shows you how to use storytelling to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty. Learn more.
A valuable guide to understand how to develop powerful marketing programs using the art of visual storytelling.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (2015)
Grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. Learn more.
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg (2013)
Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and more, tap into innovation with this inspiring book. Learn more.
Amber & Sapphire: The Magic Spell (Volume 1)
Created by the mother-daughter duo — bestselling author Ekaterina Walter and her 8-year old daughter Taya — the story is about sisterhood, family, and adventure. The trip the sisters undertake isn’t just about reversing the spell, rather about understanding that diversity can be an advantage during an important journey and that what we might perceive as impractical knowledge might prove to be just the thing to save the day. Learn more.
@richwinley @Ekaterina She is a genius. This book is a true gift!!
— Ellen McGirt (@ellmcgirt) October 23, 2014
@Ekaterina thank you for being such an inspiration. I've learned so much from following you on twitter and your articles/book.
— Lisa Danielpour (@LisaDani) November 18, 2013
@Ekaterina My pleasure! IMO you should write something not worth reading, just once, just to surprise me 🙂 B/c so far it's never happened.
— Jeremy Goldman (@jeremarketer) February 25, 2014
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About the Author
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.
A passionate marketer, I write and speak on topics of leadership, business culture, and marketing. I am an avid evangelist of holistic consumer experience management. Chocolate, fashion, and a good book are my vices.