Building Social Bridges
The Official Blog of Ekaterina Walter
Will The Rise of the Photo Apps Kill the Written Word
Overall, the statistics point in just one direction: blogging is dying. A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media...
What Social Media Can Learn from Real Life
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online. In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling...
Quality Not Quantity: How Advocates Blow Traditional Advertising Out Of The Water
Brand advocates are the new window display in your marketing tool box. In an age where advertising is becoming ever more fragmented, having the right advocates on board is essential for reaching your customers, as well as getting your message out to new audiences....
The Role of Mentorship for Women in Technology
We all know the grim facts about female leadership. Women make up half of the U.S. workforce but represent only 25 percent of the technology industry; they lead only eight percent of technology start-ups. (source) Women fill less than 15 percent of executive officer...
7 Things to Consider In Shaping Your Advocacy Program Strategy
The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg