Building Social Bridges
The Official Blog of Ekaterina Walter
10 Creative Ways to Use QR Codes for Marketing
QR codes have been around since the early 1990s, but it’s only with the widespread adoption of smartphones with barcode-scanning apps that customers have had a way to easily access QR codes in significant numbers. According to comScore 20.1 million mobile phone owners...
Number Crunching: The Top 51 Stats for Generation Y Marketers
We all know that Generation Y are using technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken...
7 LinkedIn Tips for Small Businesses
As businesses face ever-tightening marketing constraints, they are always looking for ways to get the most out of budgets and time investment. The media is full of success stories of how social media is revolutionizing lead generation and sales, but if your company...
10 Blogging Tips: Making the Most of Your Blog
With the explosion of social media sites and a whole range of blogging and content sharing platforms at your fingertips, it’s worth looking again at the way you blog and whether it is still right for your business. Are you getting the most out of your blog in 2013? 1/...
Influencers vs. Advocates: Knowing Your Brand Goal
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each. Influencers are people...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg