Building Social Bridges
The Official Blog of Ekaterina Walter
12 Engaging Facebook Posts to Consider
If you are wondering what would help you grow your Facebook community organically, the answer is relevant interesting content and engaged community manager. But even the best community managers sometimes run out of creative ideas. Here are the 12 types of posts that...
The Simple Secret That Can Transform Your Marketing Strategy
In the age of infobesity, companies are struggling to separate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers. This happens mainly because internally there is a big struggle going on between...
Unlock Your Creative Genius: 4 Steps To Being Provocative With A Purpose
“Why?” is the question I never take for granted. So when my four year old daughter bombards me with the never-ending barrage of “but why?”s, I try to always rise to the challenge and find a somewhat intelligent answer to every question that comes my way. My philosophy...
![The Ultimate Guide To Pinterest Metrics For Every Brand [Infographic]](https://www.ekaterinawalter.com/wp-content/uploads/2015/10/pinterest.jpg)
The Ultimate Guide To Pinterest Metrics For Every Brand [Infographic]
Pinterest has stricken our visual fancy like no other network before it. Pinterest’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: marketers are all over Pinterest’s...
Brand-Jacking: Social disaster or the highest form of flattery?
With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but more at-risk than ever. Losing control of your brand’s ‘voice’ can be hugely damaging, and companies who have been...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg