Building Social Bridges
The Official Blog of Ekaterina Walter
7 Shared Traits That Unite Women In Power
If we take a look at some of the most prominent female leaders – Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group; Maria Eitel, CEO of the Nike Foundation; Sheryl Sandberg, COO of Facebook; Hilary Clinton, US Secretary of...
8 Essentials Of Creating A Sustainable Advocacy Program
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way...
How to Develop Women As Leaders
The world is changing at an alarming pace – new technology, deregulated global markets, the increasingly social nature of interactions, and the shifting demographics of many high-powered industries. Businesses, families, and society in general need leaders to help...
5 Of The Best Branded Viral Videos
As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach customers. Viral videos showing cats playing pianos and laughing babies could easily be overlooked as an internet quirk, but sharing them online with friends...
5 Ways to Make Facebook’s New Graph Search Work for Your Brand
Big changes are on the way for how brands interact with customers on Facebook, following the announcement of the social media giant’s new Graph Search. The search facility will be different from Google’s in that it is internally-focused, so each user will see search...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
Book Now!
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg