Building Social Bridges
The Official Blog of Ekaterina Walter
Effective Facebook Engagement: Beer Industry Analysis
Success and the impact of your Facebook community can be defined in several ways. But commonly used metrics such as fan size and engagement percentage don’t tell the whole story. To truly measure the effectiveness of your Facebook communities you need to understand...
To go viral, here’s what content has to make you feel
Every business dreams of “going viral” – their content passed from device to device like some kind of 21st century bubonic plague – except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout...
Women At The Helm: Can You Afford Inequality In Your Business?
Women are taking the reins in more and more companies worldwide. Not only are they the equal of their male colleagues, but a flurry of recent reports confirm what many business leaders already knew: having a more equal gender balance in the top levels of your company...
Dare. Dream. Do.
When I picked up the book by Whitney Johnson “Dare. Dream. Do.” I thought to myself: “So simple. This call to action is so simple!” Yet, for some reason, most of us struggle to dare, we gave up dreaming, and don’t act because we are afraid to end up a failure. As I...
To Get Reluctant Employees On Board With Social Media, Put ‘Em Through Boot Camp
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg