Building Social Bridges
The Official Blog of Ekaterina Walter
The Power of Women
It’s a story that bursts with optimism: as we head into the second decade of the twenty-first century, all around us we can see the amazing power of women: from the traditionally male-dominated industries such as technology, entrepreneurialism and politics, to the...
You vs. Meryl Streep: Confronting Barriers as a Public Speaker
There has been a lot of debate lately about the reasons why there are so few women speakers out there. And I am not talking only about conferences; I am talking about media as well. Take for example data from the byline survey conducted by Taryn Yaeger of The OpEd...
The Central Role of Women in Brand Advocacy
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
Want To Find Brand Ambassadors? Start With Your Employees.
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be...
5 Myths of Leadership
When it comes to leadership there is no one size fits all. Every leader has his/her own personality, style, and approach to leading teams. That said, there are leadership truths and myths that seem to surface time and again when I talk to successful entrepreneurs and...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg