Building Social Bridges
The Official Blog of Ekaterina Walter
Networking: Dirty Word or Lever of Success?
How is it that some people are more successful than others? Some of it is definitely the smarts, the skills, the experience. And yes, some of it is probably a little bit of luck. But I firmly believe that a big part of anyone’s success is their network. Everything in...
The Startup Visa’s Appeal to Women
There’s a stereotypical concept of who makes a good startup founder: guys in a Californian garage tend to fit the bill, particularly if they’re recent college grads and single. But there are plenty of female startup founders who regularly disprove this stereotype,...
Women Have an Obligation to Mentor
It’s undeniable that the right mentor will greatly improve a woman’s prospect, particularly in technology. But it is difficult to find a mentor, let alone to find the right one. Part of the problem is that many women don’t think to seek out a mentor, another – to...
Life in a Post-Blog World
Every report that states that ‘blogging is dead’ is jumped on with a certain amount of glee: everyone loves success stories about new platforms generating leads, increasing sales and driving traffic. But the picture isn’t as simple as that, and businesses that jump on...
To Get Reluctant Employees On Board With Social Media, Put ‘Em Through Boot Camp
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg