Building Social Bridges
The Official Blog of Ekaterina Walter
Women Launch More Companies, But They Stay Smaller
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1...
Women Supporting Other Women: Is It a Rare Occurrence?
“There is a special place in hell for women who don’t help each other.” – Madeleine Albright. There’s a stereotype that women in the business world are bitches. And can you blame them? Many successful women have fought tooth-and-nail to get to where they are,...
Four Types of Visual Content That Cut Through the Noise
From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out. “Blogs were...
Bragging Rights: Why Women Don’t Talk Themselves Up and How to Do It Effectively
A DNTL Podcast on CBC’s radio one discussed the issue of bragging. Many of us – especially women – struggle to talk about ourselves. Why is this? Research conducted by Yale University sheds some light on the topic of bragging. Corinne Moss-Racusin – a Yale associate...
Women Are Aiming High
We’ve been told to shoot for the stars — and that’s exactly what we’re doing. Young women told a Pew Research survey that two-thirds of them (66 percent) rate their career as either “one of the most important things” or “very important” on their list of life...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg