Building Social Bridges
The Official Blog of Ekaterina Walter
How To Make It By Not Faking It With The Power Of Brand Advocates
What is it about word-of-mouth that gets marketers excited? Your friend might not be an expert, but according to research by Nielson “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends...
10 Tips For Reputation And Crisis Management In The Digital World
In life, and in business, reputation is everything. That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image. This is especially true in the digital world where radical transparency and high customer...
Fail Your Way to Amazing Things
We, humans, are fascinating beings. We show mesmerizing courage in the face of some of the most incredible challenges in life, and yet, we can be easily stopped by a simple emotion such as fear of failure. We do realize, logically, that failure to fail in life stands...
The Chaos Imperative: How Provocation Breeds Innovation
By definition chaos is the enemy of structured lives we all yearn to live. It is the enemy of growing business, we are taught. We tend to avoid or contain chaos as much as possible. But what if chaos, contained chaos, was actually a good thing? What if it actually...
Top 30 QR code uses
QR codes have really taken off recently as marketers find creative ways to integrate them into their campaigns. Below is a round-up some of the best campaigns and uses for QR codes. Lifestyle 1/ Tesco’s Home Plus supermarket found a unique way to help hard-working...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg