Building Social Bridges
The Official Blog of Ekaterina Walter
How to Use Social Media to Boost In-Store Sales
So much for the internet killing off in-store purchasing: the results of surveys by research firm Vision Critical show sites like Facebook, Twitter and Pinterest are driving even more in-store purchases than online sales – an incredible 41% of consumers research...
3 New Ways To Craft Compelling Stories With Social Media
Visual storytelling is the hottest marketing trend right now, and social media platforms are bending over backwards to incorporate new features that support image-driven marketing. Facebook has steadily been making images more central to its user experience over the...
The Simple Secret Of Business Innovation And Personal Growth
Don’t try to please everyone. It’s impossible to make everyone happy. Period. Whether you are a business or an individual, when you are absorbed by living up to other people’s expectations, you are not spending your time and efforts on forming, living up to, and...
5 Holiday Social Media Management Tips for Brands
It’s December, which means that brands are snowed under – metaphorically and possibly literally – trying to keep up with the Holiday rush. But publically you need to present an image of festive cheer – and you need to be there to help your customers who have presents...
7 Ways to Get Bloggers Buzzing About Your Brand
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
Book Now!
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg