Building Social Bridges
The Official Blog of Ekaterina Walter
Social Media Stardom: 7 Lessons Marketers Can Learn From Digitally Savvy Celebrities
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
B2B Marketing Doesn’t Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. But when I started writing this post about using humor in marketing...
4 Surprising New Year’s Resolutions to Make You More Productive and Successful
If, like me, you are looking forward to 2014 and thinking about what you are going to do differently, you are probably writing a whole lot of lists right now. But it’s worth just stopping a moment to look at some of the ways you can change the way you work and live –...
10 Ways To Reduce Stress And Increase Internal Collaboration In The Workplace
Life is full of demands, deadlines, and hustle. And that’s not necessarily a bad thing. But when one exists in the constant state of emergency, one’s mental and physical health pay the price. And it’s not only harmful to individuals, but businesses as well. The World...
2014 Digital Trends And Predictions From Marketing Thought Leaders
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions. Nancy Bhagat, Vice President of Marketing Strategy at Intel We are going to see a huge...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg