Building Social Bridges
The Official Blog of Ekaterina Walter
Reaping The Benefits Of Diversity For Modern Business Innovation
Stephen Covey once said: “Strength lies in differences, not in similarities.” Diversity is critical for organization’s ability to innovate and adapt in a fast-changing environment. Some of the most successful entrepreneurs and most admired leaders will tell you the...
The Growing Social Media Power of Women and Marketing Strategies For Reaching Them
Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are...
How Brands Can Leverage Holidays for Their Social Campaigns
Holidays have always been an important time for brands to engage customers and promote new products. Social media has given companies the opportunity to get creative with their ideas and interact with fans in new ways. Holiday-themed storytelling is a great way of...
30 Powerful Quotes on Failure
It seems that failure tends to be more public than success. Or at least that’s what we perceive it to be. We fret it, we try to avoid it, and we question ourselves every time we have unconventional ideas. But the simple truth is – no great success was ever achieved...
The Leadership Philosophy of 3 Ps: Passion, Purpose, People
In his book “Start With Why” Simon Sinek says “People don’t buy WHAT you do, they buy WHY you do it.” Finding your “why” before communicating your “what” or your “how” to the world is critical to both business success and your personal growth. If you don’t know your...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg