Building Social Bridges
The Official Blog of Ekaterina Walter
No Such Thing As Too Much Passion
“Whoa! So much passion! Simmer down. You are giving me a headache!” If you are passionate about something to the core, then I bet you’ve heard that a thousand times. From your managers, from your peers, maybe even from your friends. You immediately feel like the wind...
The Rise of Utilitarianism Marketing – Being Useful While Getting Your Message Across
Are businesses ever truly altruistic? It’s a debatable question, but there is a new phenomenon sweeping the world of marketing: the utilitarianism marketing. Utilitarianism marketing provides a valuable service to customers, whether they ever pay a penny to the...
7 Unconventional Behaviors Of Inspiring Leaders
There are very few great managers. And even fewer great leaders. Making your team happy by displaying behaviors that are expected from you as a manager is hard. But it is even harder to inspire people to follow you, especially if you don’t have direct authority over...
Five Tips to Turn Social Media Mistakes Into Customer Advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...
How to Mobilize Your Brand Advocates through Storytelling
With the decline of traditional media and its effectiveness, brands have been turning to brand advocates to get their message across to potential customers. Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg