Building Social Bridges
The Official Blog of Ekaterina Walter
The Tricky Balance Of Using Humor To Boost Your Brand (And 5 Companies Who Got It Right)
It’s increasingly common now to see companies using social media to show the lighter side of their brand. Humor is one of the best ways to get people’s attention and to get potential customers talking about your product. A quick look at Unruly Media’s top viral videos...
5 Ways Businesses Are Using Visual Storytelling on Facebook
Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’...
Revenue Is This Quarter, Culture Is The Future
Tony Hsieh of Zappos once said: “For individuals character is destiny, for organizations culture is destiny.” But building a culture worth talking about is easier said than done. And it is especially hard to maintain it when your business grows fast and fierce. This...
There Is No Such Thing As A Self-Made Man
We go through life building not only on our own experiences, but experiences and advice of others. Whether on purpose or accidentally, we connect with people who change our views and opinions, who ignite our passions, who impact our lives and even shape our path....
Best Social Network Ever – A Table And Two Chairs
Being known as an early adopter and practitioner of social media strategies and tactics usually means you constantly get asked this question: “What is your favorite social network?” My answer never wavers: “A table and two chairs.” Which is sometimes followed by: “A...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg