Building Social Bridges
The Official Blog of Ekaterina Walter
From Flying Cars To 3-D Printed Candy: Hottest Tech Trends And Brands At SXSW
3-D printed candy, flying cars, 3-D selfies, robots, and elaborate and fun marketing hoaxes that draw our attention: you can experience all that at South by Southwest (SXSW), one of the biggest and most intriguing tech events of the year. For years SXSW was the event...
5 Ways to Use Pictures and Video to Tell Brand Stories With Social Media
Telling stories is nothing new: we’ve been telling stories of where we come from, where we are going and who we are sharing that journey with since we sat around the flickering fires of our ancestors’ caves, millennia ago. The ability to tell stories is what sets...
40 Eye-Opening Customer Service Quotes
Customer service excellence has always been and will always be one of the critical competitive advantages for any business. Here are 40 quotes supporting this premise. Make a customer, not a sale. ~ Katherine Barchetti The goal as a company is to have customer service...
7 Habits Of Insanely Productive People
I consider myself a highly productive person. Especially so when I take on multiple projects that I am passionate about. And when I bite more than I can chew – which happens often, because I love what I do – I go into overdrive. And that’s when, on that proverbial...
Real-Time Marketing: What We Learned From The Oscars And Beyond
You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
Book Now!
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg