Building Social Bridges
The Official Blog of Ekaterina Walter
3 Business Marketing Changes to Expect In 2014
2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success....
Internal Advocacy: The First Steps Towards Brand Love Come From Within
Most companies would love to have customers who act as cheerleaders for their brand. Excellent customer service and first-class products might be the basis for persuading your customers to act as brand ambassadors, but there is a critical step that needs to come even...
Brand Storytelling: How to Connect With Your Customers Through Visual Media
Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual....
Internal Advocacy: Activating Your Employees to Extend Your Brand
We’ve all seen them: Facebook posts written by someone at work, counting down the hours till the weekend and complaining about their boss/colleague/job/coffee facilities. Maybe next time we are out buying groceries we see the company’s name and the first thought that...
Sir, If You Want To Talk To Our Manager You Will Have To Catch Her
If you have ever felt little or powerless in your life (and I bet most of us have at some point), you know how deeply unsettling that feeling is. Some of us would do anything to never experience that feeling ever again. The pursuit of excellence in customer service,...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg