Building Social Bridges
The Official Blog of Ekaterina Walter
Things You Never Hear Successful People Say
Why are some people more successful than others? Why some feel accomplished while others feel like they are stuck in career rut? The answer is – their vocabulary. Though, granted, your vocabulary is heavily dependent on your mentality and the way you see your life,...
Greatest Failures Of The Modern Age And Their Lessons
Some of the greatest names of the twentieth and twenty-first centuries didn’t find overnight success. Failure has played an integral role in their journeys, and all of these famous names credit their initial failures with providing them with the experiences that led...
Breaking Down Pinterest’s Updated Policies and What This Means for Marketers
On January 31, 2014 Pinterest came out with an updated Acceptable Use Policy and this is going to directly impact how a brand presents itself on Pinterest. Pinterest’s ultimate goal is to make the site a place where users come for inspiration and share their thoughts...
Qualities Of An Extraordinary Hire
There is nothing as important in growing your business as bringing the right people on board. You want people who understand your vision, who fit within the culture you are trying to create, but most importantly you want people who display the set of qualities that...
Soliciting Social Recommendations: 7 Tips For Unleashing the Potential of Your Advocates
Your customers are your greatest marketing asset. Who is better to recommend your brand than the people who have already purchased from you? If you want to turn your existing customers into active spokespeople for your brand, take a look at these tips… and unleash the...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg