Building Social Bridges
The Official Blog of Ekaterina Walter
In Business Your Reputation Is The Only Currency That Matters
“Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based...
The Secrets of Making Anything Go Viral
Creating a ‘viral video’ is like setting out to produce ‘an Oscar-winning film.' You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel...
People Join Because Of Great Vision, People Leave Because Of Poor Leadership
It’s that simple. And that complicated. Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites. In my conversations with an investor who was burnt several times in the past by investing in...
5 Brands That Put Utility At The Heart Of Their Marketing
It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are...
The Best And Worst Of Real-Time Marketing: 4 Lessons For Marketers
Real time marketing (RTM) is hugely effective when done well… but can be embarrassing and ridiculous when done badly. The beauty of online marketing is that you can quickly reach large number of people with your message, but that’s a double-edged sword when it comes...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg