Building Social Bridges
The Official Blog of Ekaterina Walter
Do You Include A ‘Don Draper Clause’ In Employee Contracts?
I was backstage in Bucharest, Romania, after my keynote at a large tech conference discussing the challenges of building the culture of excellence with a few fellow speakers, when one of them proposed simply: “Highly suggest adding a Don Draper clause to your employee...
33 Thought-Provoking Quotes to Awaken Your Inner Innovator
We are all builders. We are all innovators. I refuse to think otherwise. When we grow up we are taught that innovation is something special. To be an entrepreneur, you somehow have to be different. Being an entrepreneur and an innovator, they say, requires a...
Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty
With the vast amounts of data about your customers available to you thanks to today’s technology, and the multiple ways of reaching out to them, there’s no excuse any more for not going that extra mile. Brands are able to anticipate buying habits, respond in real time...
6 Pinterest Tips for B2B brands
Let’s face it: business can be tough, especially when you’re selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do. Pinterest is a great way of doing exactly that. Essentially, it’s...
Mantras That Guide Thriving Organizations
To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated,...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg