Building Social Bridges
The Official Blog of Ekaterina Walter
Content Generation Strategies for Small Businesses
While large corporations have locked on to the power of content to generate leads and exposure, SMBs are still struggling to understand why and how content can help their business succeed. Many owner-operators produce their own content, and if you’re not an...
Good to Great: Creating a Tropical Storm of Customer Satisfaction
Roger Staubach once said: “There are no traffic jams along the extra mile.” It continues to amaze me that the sentiment still rings true in the consumer-empowered age. Why is it that almost every time we hang up the phone with a customer service rep, we feel flat?...
Why Companies Must Invest In Experience Management
Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. We listen on the web. We entertain on social. We crank out a ton...
5 Easy Ways to Promote Internal Advocacy and Retain Top Talent
Google’s new London office is due to open in 2016 – and the internet is already buzzing about what looks like one of the most VIP workspaces in the world. Mashable reports that it will have an open-air swimming pool, an indoor football pitch, a climbing wall and a...
5 LinkedIn Tips for B2B Brands
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg