by Ekaterina Walter | Sep 16, 2017 | Social Media
For most people, it’s common sense that you should apologize when you’ve done something wrong. However, this staple of etiquette is often lost in brand interactions on social media. It stands to reason that nobody wants negative reviews or comments...
by Ekaterina Walter | Jul 18, 2017 | Social Media
To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated,...
by Ekaterina Walter | Jun 7, 2017 | Social Media
It’s that simple. And that complicated. Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites. In my conversations with an investor who was burnt several times in the past by investing in...
by Ekaterina Walter | Apr 17, 2017 | Social Media
If you’re a business looking for global expansion, your eyes should be set on Brazil right now. Not only there is an economical growth potential, Brazil is also a home to a very young population (a large new customer base). Moreover, it is an innately...
by Ekaterina Walter | Mar 1, 2017 | Social Media
Transformation isn’t easy. It requires changing not only people’s minds, but their hearts as well. Not a simple task. But in a history of mankind there were plenty of inspiring examples of people who brought forth transformative change. Facing plenty of negativity,...
