by Ekaterina Walter | Nov 4, 2013 | Social Media
It’s a story that bursts with optimism: as we head into the second decade of the twenty-first century, all around us we can see the amazing power of women: from the traditionally male-dominated industries such as technology, entrepreneurialism and politics, to the...
by Ekaterina Walter | Nov 1, 2013 | Social Media
There has been a lot of debate lately about the reasons why there are so few women speakers out there. And I am not talking only about conferences; I am talking about media as well. Take for example data from the byline survey conducted by Taryn Yaeger of The OpEd...
by Ekaterina Walter | Oct 30, 2013 | Social Media
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
by Ekaterina Walter | Oct 28, 2013 | Social Media
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be...
by Ekaterina Walter | Oct 25, 2013 | Social Media
When it comes to leadership there is no one size fits all. Every leader has his/her own personality, style, and approach to leading teams. That said, there are leadership truths and myths that seem to surface time and again when I talk to successful entrepreneurs and...
