by Ekaterina Walter | Dec 19, 2013 | Social Media
So much for the internet killing off in-store purchasing: the results of surveys by research firm Vision Critical show sites like Facebook, Twitter and Pinterest are driving even more in-store purchases than online sales – an incredible 41% of consumers research...
by Ekaterina Walter | Dec 18, 2013 | Social Media
Visual storytelling is the hottest marketing trend right now, and social media platforms are bending over backwards to incorporate new features that support image-driven marketing. Facebook has steadily been making images more central to its user experience over the...
by Ekaterina Walter | Dec 17, 2013 | Social Media
Don’t try to please everyone. It’s impossible to make everyone happy. Period. Whether you are a business or an individual, when you are absorbed by living up to other people’s expectations, you are not spending your time and efforts on forming, living up to, and...
by Ekaterina Walter | Dec 16, 2013 | Social Media
It’s December, which means that brands are snowed under – metaphorically and possibly literally – trying to keep up with the Holiday rush. But publically you need to present an image of festive cheer – and you need to be there to help your customers who have presents...
by Ekaterina Walter | Dec 13, 2013 | Social Media
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
