by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Jan 7, 2014 | Social Media
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. But when I started writing this post about using humor in marketing...
by Ekaterina Walter | Jan 2, 2014 | Social Media
If, like me, you are looking forward to 2014 and thinking about what you are going to do differently, you are probably writing a whole lot of lists right now. But it’s worth just stopping a moment to look at some of the ways you can change the way you work and live –...
by Ekaterina Walter | Dec 30, 2013 | Social Media
Life is full of demands, deadlines, and hustle. And that’s not necessarily a bad thing. But when one exists in the constant state of emergency, one’s mental and physical health pay the price. And it’s not only harmful to individuals, but businesses as well. The World...
by Ekaterina Walter | Dec 23, 2013 | Social Media
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions. Nancy Bhagat, Vice President of Marketing Strategy at Intel We are going to see a huge...
