by Ekaterina Walter | Feb 18, 2014 | Social Media
“Whoa! So much passion! Simmer down. You are giving me a headache!” If you are passionate about something to the core, then I bet you’ve heard that a thousand times. From your managers, from your peers, maybe even from your friends. You immediately feel like the wind...
by Ekaterina Walter | Feb 13, 2014 | Social Media
Are businesses ever truly altruistic? It’s a debatable question, but there is a new phenomenon sweeping the world of marketing: the utilitarianism marketing. Utilitarianism marketing provides a valuable service to customers, whether they ever pay a penny to the...
by Ekaterina Walter | Feb 11, 2014 | Social Media
There are very few great managers. And even fewer great leaders. Making your team happy by displaying behaviors that are expected from you as a manager is hard. But it is even harder to inspire people to follow you, especially if you don’t have direct authority over...
by Ekaterina Walter | Feb 6, 2014 | Social Media
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...
by Ekaterina Walter | Feb 4, 2014 | Social Media
With the decline of traditional media and its effectiveness, brands have been turning to brand advocates to get their message across to potential customers. Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate...
