by Ekaterina Walter | Oct 25, 2018 | Brand Storytelling
Yes, you read it right. Adventure. And yes, I know oftentimes it’s the phrase we use to describe our next “job.” In this case, I really mean adventure. And yes, it also happens to be my current role. Over a month ago I joined YPO as Content Director, aka Chief...
by Ekaterina Walter | Jun 11, 2018 | Leadership
As I was watching my daughter’s third-grade girl basketball team win the championship, I was in awe. They didn’t win it because it was expected of them. They won it against all odds. The team was the third best in the league. They entered the last three...
by Ekaterina Walter | Nov 16, 2017 | Social Media
Entrepreneurs tend to prioritize the wrong “P” when it comes to business success: they often pick product over people. Both are important, but recruiting has a tremendous (often unforeseen) impact on the company’s long-term success. It can either advance or...
by Ekaterina Walter | Oct 22, 2017 | Social Media
Artificial Intelligence (AI), the buzzword of the year, is becoming a growing influence in the marketing industry. And for better or worse, it’s poised to change your career. Today’s marketers need to prepare for the AI revolution and understand how they can use it to...
by Ekaterina Walter | Oct 15, 2017 | Social Media
You’ve heard this before. Your brand is the sum of customers’ complete experiences with you across all touchpoints. Click To Tweet Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience! A holistic experience a...
