by Ekaterina Walter | Oct 14, 2014 | Social Media
I was backstage in Bucharest, Romania, after my keynote at a large tech conference discussing the challenges of building the culture of excellence with a few fellow speakers, when one of them proposed simply: “Highly suggest adding a Don Draper clause to your employee...
by Ekaterina Walter | Oct 9, 2014 | Social Media
We are all builders. We are all innovators. I refuse to think otherwise. When we grow up we are taught that innovation is something special. To be an entrepreneur, you somehow have to be different. Being an entrepreneur and an innovator, they say, requires a...
by Ekaterina Walter | Oct 7, 2014 | Social Media
With the vast amounts of data about your customers available to you thanks to today’s technology, and the multiple ways of reaching out to them, there’s no excuse any more for not going that extra mile. Brands are able to anticipate buying habits, respond in real time...
by Ekaterina Walter | Oct 3, 2014 | Social Media
Let’s face it: business can be tough, especially when you’re selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do. Pinterest is a great way of doing exactly that. Essentially, it’s...
by Ekaterina Walter | Oct 1, 2014 | Social Media
To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated,...
