by Ekaterina Walter | Feb 11, 2019 | Brilliant Marketing, Digital Marketing, Social Media
I have long been a fan of Ryan Reynolds. Minus that Green Lantern fiasco, he is a great actor. And what makes him so is his huge personality. I do think though that he truly became a star when he “created” Deadpool. Somehow, it is as though he truly connected with the...
by Ekaterina Walter | Feb 3, 2019 | Brand Storytelling, Digital Marketing
Oftentimes my friends and colleagues ask me what it takes to produce a great video. In my career I’ve done video vlogging for the companies I’ve worked for, I helped executives produce videos that address the company, I shot promotional videos and trailers for my own...
by Ekaterina Walter | Jan 21, 2019 | Brand Storytelling, Brilliant Marketing, Intrapreneurship, Leadership
Smart. Confident. Courageous. Unique. In one word, Badass. Such are the female characters of the books my daughter loves to read. My daughter and I were going to the library since she was 3 years old (she is now 10). We go almost every week. We read a lot together....
by Ekaterina Walter | Jan 14, 2019 | Leadership
In my 15+ year career as a marketer, I’ve had a lot of managers. In my 10+ years as a book author and blog writer, I have interviewed hundreds of people (a lot of them in leadership roles). And in all this time one important leadership quality was mentioned rarely and...
by Ekaterina Walter | Jan 5, 2019 | Brand Storytelling, Brilliant Marketing, Digital Marketing
Have you ever experienced a conflicting but magical response to a piece of brand marketing that thoroughly confuses you as to whether to love or hate what you see before you? If you are scratching your head, thinking “What in the world is she talking about?” then your...
