This year I had an honor to be among speakers at Marketing 2.0 Conference (#M2C) in Paris. I would like to share the pearls of wisdom from the best minds in social media and digital marketing with you, so I compiled the quick list of the best quotes.- Nils Andres, Brand Science Institute:
Only 16% of businesses have a company definition of what social media is
Only 19% have a clear social media strategy
Only 19% of brands know how to work with social media agencies
Only 4% of companies share information and learnings internally
- Social media is not just about marketing, it is about every aspect of business – @RichardatDELL (Dell)
- Internet is the first technology that man failed to control – @RichardatDELL
- Control is not as successful as influence – @RichardatDELL
- It’s not just about “ROI”, it’s about bigger “business value” – @RichardatDELL
- Social media does scale if you think of social media as a part of your business, not just a tool – @RichardatDELL
- Employees are company’s ambassadors – @armano (Edelman Digital)
- Brand is what people think it is. It is how consumers FEEL about your product – @ThomasMarzano (Phillips)
- Social media is not a goal, it’s a means to achieving a goal – @ThomasMarzano
- Real-time is the new ordinary! – @VegasGalB
- We must market internally to successfully market externally!- @machetebetty (Microsoft, Xbox)
- Follower counts is good to know, but it isn’t an actual metric for us! – @machetebetty
- SM Trends: 10. Data visualization 9. Calculating ROI 8. Mobile connectivity 7. Mobile media 6. Screen tech/social TV – @adamhirsch (Mashable)
- SoMedia Trends: 5. Social search 4. Group messaging 3. Group discount 2. Local 1. Personalization – @adamhirsch
- @mashable gets 80K-100K retweets a day – @adamhirsch
- “Blogging is bartending, and everyone is a customer” – @ebayinkblog (eBay)
- A hazard of social media is that people will read what you write. Be careful what you write!
- Social media has no off-switch! Be vigilant! @marlaerwin (Whole Foods)
- To build brand advocacy, luxury brands have to balance between exclusivity and inclusivity.
- Rockstars are no longer relevant, personalities create real conversations – @cbarger (GM)
- Those who don’t get social media expect too much of it – @cbarger
- I like GM’s model of training SM pros. Have staffers do “rotations” thru the SM group. They leave and train others
- Social media is a specialized skill! – @cbarger
- As social leaves the experimental stage, more formal education programs needed! – @cbarger
- Stop planning ‘viral’ campaigns! Don’t be so arrogant as to assume what others will share/like! – @cbarger
- Goal is to give customers *another* touchpoint, not to replace any – @cbarger
- ‘My product is not baby powder- it’s the J&J reputation.’ – @JNJVideo (Johnson and Johnson)
- 93% of online video views provoke some form of user action. – @JNJVideo
- YouTube stats: 35hrs of video are uploaded every min; 2 billion views a day; 2nd largest search engine, surpassing yahoo!
- We shouldn’t confine ‘social media’ to digital only, it also drives offline word of mouth/traffic – @stefan_heeke
- There is a lot more creativity in the crowd than we realize – tap into your community for ideas – @stefan_heeke
- Power of Networks: If a friend of mine is happy, I am 40% more likely to be happy – @stefan_heeke
- 40% of employers block access to social networking sites, but they use other technology to access anyway like mobile – @stefan_heeke
- “Give people WOW to share and they will” – @Ramon_DeLeon (Domino’s Pizza in Chicago)
- What’s next in social media? It’s you and how you use the tools of social media! – @Ramon_DeLeon
- It’s not about the numbers, it’s about the experience! – @Ramon_DeLeon
- Be inspired and you will be in demand! @Ramon_DeLeon
- You get out there and you meet the people, show them the face behind the logo – @Ramon_DeLeon
- What is your Return on Ignoring? asks @madleeeen (Kodak)
- “Four Ps” for social media: Purpose, Planning, Patience, Perseverance. – @RobHarles(Bloomberg)
- You can’t become a social brand, if you are not willing to become a social business. – @delphrb (IBM)
- Many social media program “fails” are result of unrealistic organizational expectations rather than an actual fail
Kudos to Nils Andres and BSI for organizing this amazing event! Here is the presentation Nils shared when he kicked off the event:
View more presentations from BSI